About Us

Minimalist Footwear has become the default in fashion, but many shoes now feel the same and are designed to match an outfit rather than elevate. They quickly become forgettable.

Pointed Theory was created from a personal, and now after getting feedback from our community, a shared belief that shoes should provide an element of elevation and individuality.

Each season, we try to choose shoe styles which offer both timelessness and trendiness. However, we express creatively, uniqueness and individuality through flowers. But it doesn’t stop there, Pointed Theory uses floral design as artwork, intentionally layering flowers the way a bouquet is thoughtfully composed. Some elements lead, others support, and together they create balance. So that with every step you take, you have a story to tell that is uniquely yours.

In a market driven by speed and sameness, Pointed Theory offers something different and intentional.

We are based on the Gold Coast, Australia, and every flower that we feature are local Australian flowers in season. If you have any favourite flowers, we would love to hear about them and might even feature them in our next season! Let us know at pointedtheory@gmail.com or comment on any of our posts on social media!

Lots of love, 

Pointed Theory